How America waged war with food and graphic design

By Cliff Kuang
via fastcodesign.com

Historians and TV pundits alike have a ready answer as to what made the Greatest Generation great: It was a sense of shared plight and sacrifice, which the nation mobilized to wage war and then built its modern economy.

But a great sense of that sense of common purpose came about because of one thing everyone needed, equally: food. Whether it was what people ate, how they ate, or when, the government, during both World Wars, actively sought to get people to act a certain way with patriotic posters that shouted grand messages.

Graphic designer Cory Bernat has assembled over 100 of those posters, gathered from the National Agricultural Library, into a fascinating online exhibit. Bernat's meaty annotations illustrate how food posters from each decade, from 1900 to 1950, took up slightly different goals.

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