USC and United Airlines reach agreement to name LA Memorial Coliseum field
By Amanda Sturges
via the Daily Trojan newspaper web site at the University of Southern California
USC and United Airlines have agreed to a new naming rights deal for the Coliseum, after facing some backlash regarding the original name change.
The two parties came to a 10-year deal that will result in a new name for just the field, instead of the entire stadium. The field will now be called the United Airlines Field at Los Angeles Memorial Coliseum starting August.
USC and United had initially struck an agreement in May 2017 to rename the stadium United Airlines Memorial Coliseum. The 16-year deal provided USC over $69 million to use toward the Coliseum’s renovation, part of a $315 million undertaking.
Shortly after the original naming rights deal was agreed upon, veterans groups protested that changing the name of the stadium would dilute its identity as a memorial to World War I veterans.
“I think there are certain things that we shouldn’t sell,” said Janice Hahn, president of the Los Angeles Memorial Coliseum Commission, who sided with the veterans back in March. “The Los Angeles Memorial Coliseum was built in an effort to honor those men who were from Los Angeles that marched off in World War I and never came back.”
Read the entire article on the Daily Trojan web site.
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